Chicago Kitchen Bath
Website design & development
Objective
Redesign the website to better showcase products and help users easily browse and select kitchen and bath solutions, while aligning the experience with modern e-commerce expectations.
Strategy
We began by understanding how users search for products and what information they need to make decisions. Through close collaboration with the client, we focused on removing friction in navigation and structuring content in a way that feels intuitive, familiar, and conversion-driven.
What we did
We redesigned the website with an e-commerce-inspired approach, introducing product cards that clearly display variations such as colors, descriptions, and imagery. A filtering system was implemented to allow users to quickly narrow down options and find what they need without unnecessary effort. The overall experience was restructured to feel clean, organized, and highly scannable, making product exploration more efficient and engaging.
Client Testimonial
"Pragmattech performed our website redesign, and we truly enjoyed working with their team. Their customer service, attention to detail, and the final result exceeded our expectations. They were responsive, professional, and delivered a website that perfectly matched our vision."
Portfolio
See other projects
Beyond this project, we’ve supported other brands with design, UX, and website improvements aimed at creating seamless and effective digital experiences.
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